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alex shelley

alex shelley

alex shelley

alex shelley

Unexpected Coverage_1, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

With over x2 more coverage than any other carrier, Verizon covers things no one else can. So when asked to create a disruptive piece to detract attention from the actual Winter Olympics sponsor (AT&T), we decided to reveal some of the things you wouldn't expect to see. With the help of Kevin Hart, we brought you Unexpected Coverage.


We did such a good job of being disruptive, the Olympics committee sent lawyers to shut the entire program down within a week.

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Verizon

Unexpected Coverage

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With the games taking place late at night, not everyone was able to watch them live. So to fight #FOMOS (Fear Of Missing Out on Sports) and encourage fan participation, we had Kevin ask the audience to upload videos of how they were fighting #FOMOS and he'd then judge each one for their goldworthiness.

With the games taking place late at night, not everyone was able to watch them live. So to fight #FOMOS (Fear Of Missing Out on Sports) and encourage fan participation, we had Kevin ask the audience to upload videos of how they were fighting #FOMOS and he'd then judge each one for their goldworthiness.

Start Now
Start Now
Start Now
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