To own a moment you sometimes need an advantage and as one of the fastest and most powerful devices available, this is where the Droid Turbo steps in.
To showcase the speed and power found in the Droid Turbo we put it in the hands of James Franco in a campaign revealing that with a phone so fast, everything around you seems slow.
Droid Turbo
Droid
Turbo
Messaging was then extended to digital and social platforms.
To tease the program, we put together a series of seemingly unrelated “found footage” style videos that were organically seeded out prior to the launch, gaining a lot of attention from tech bloggers, Franco-philes and Droid enthusiasts.