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alex shelley

alex shelley

alex shelley

alex shelley

Droid Turbo_1, Alex Shelley, Alexander Shelley, Creative, Advertising, Art Director, Art Direction, Design, Marketing

To own a moment you sometimes need an advantage and as one of the fastest and most powerful devices available, this is where the Droid Turbo steps in.

To showcase the speed and power found in the Droid Turbo we put it in the hands of James Franco in a campaign revealing that with a phone so fast, everything around you seems slow.

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SR AD: Vicente Jorge
SR CW: Alejandro Quilici
AD: Self
CW: Grant Cohen

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Droid Turbo

AD: Vicente Jorge
CW: Alejandro Quilici
AD: Self
CW: Grant Cohen

ECD: Russell Lambrecht
ECD: Cliff Skette
ACD: Jody Zorn
ACD: Jessica Zalaznick

Droid

Turbo

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Messaging was then extended to digital and social platforms.

To tease the program, we put together a series of seemingly unrelated “found footage” style videos that were organically seeded out prior to the launch, gaining a lot of attention from tech bloggers, Franco-philes and Droid enthusiasts.

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